CAREER SUMMARY:
• CHIEF ENTERPRISE BUSINESS OFFICER & MOBILE FINANCIAL SERVICES - MTN Afghanistan
• HEAD OF B2B DIVISION - OOREDOO IRAQ – ASIACELL
• MARKETING MANAGER / P&S - ETISALAT UAE
• SALES & MARKETING KEY ACCOUNT MANAGER – ORASCOM TELECOM GLOBAL ACCOUNT - ZTE COMMUNICATIONS
• ENTERPRISE NETWORK MANAGEMENT EXPERT - ORANGE BUSINESS SERVICE / FRANCE TELECOM
• BSS O&M TEAM LEADER - ORASCOM TELECOM
MTN AFGHANISTAN; MTN is a mobile operating Group operating in 22 countries in three regions South and East Africa (SEA), West and Central Africa (WECA) and the Middle East and North Africa (MENA). It also operates in Kenya and Namibia. It offers voice, data and digital services to customers as well as market leader in Mobile Financial Service.
CHIEF ENTERPRISE BUSINESS OFFICER & MOBILE FINANCIAL SERVICES 2016 TO PRESENT
CEO - MTN AFGNAISTAN MOBILE MONEY LTD. 2019 TO PRESENT
Recruited into a leadership & Executive position to lead and develop two out of four main MTN Group strategic pillars across MTN footprint; Enterprise Business Unit and Mobile Financial Services Divisions, by focusing on defining strategic & execution plans with full accountability of setting strategic objectives & execution; driving subscribers and revenue growth through designing and development of a wide reaching EBU & MFS effective strategy & products portfolio across the entire business areas to meet company’s & shareholders objectives, financial and non-financial KPIs.
Main Responsibilities:
• Heading & leading Enterprise Business in MTN
• Heading & leading MTN Afghanistan Mobile Financial Service Company in Capacity of CEO position
• Driving EBU & MFS business strategy, implementation & P&L across Afghanistan market
• Day to day management and leadership to ensure proper execution and operational controls
• Achieving annual RGS, Revenue, Opex & EBITA budget KPIs
• Annual Opex & Capex Budgets and business plan planning
• Building strategic alliance with key vendors and business partners
Main Achievements
• Establishing Enterprise Business division in 2016
• Establishing MTN Afghanistan Mobile Money Ltd. And appointed as CEO of the company as a subsedary of MTN Afghanistan as part of Central bank regulations to establish EMI separate entity.
• Establishing wide and well designed and controlled direct and indirect sales force
• Over achieving EBU YoY Budget for two consecutive years & Mobile Money YTD targets
• Launching ISP business and over achieving annual revenue target by 130%
• First to launch FTTX in Afghanistan
OOREDOO - ASIACELL; IRAQ – Asiacell operates within Iraq as a subsidiary of Ooredoo Group, and is the market leading telecoms provider with more than 12M mobile phone subscribers nationwide.
HEAD – ENTERPRISE & BUSINESS SOLUTIONS 2011 - 2016
Recruited into a leadership role to manage a B2B Department focused on driving up subscriber and revenue growth through the design and development of a wide reaching B2B Projects & effective strategy across the entire products / Projects life cycle from strategic planning, Business case development, sales plans, sales commissioning & incentive Program, channel development, product portfolio, annual budgeting to tactical activities.
Main Responsibilities:
• Leading & Managing Enterprise & Business Solutions Department
• Planning B2B strategy, portfolio, roadmap, Projects, Operations, KPIs, annual business Plan & allocate Opex & Capex annual budget.
• Launch, enhance, manage and achieve yearly subscribers base & revenue target for Voice, Data, MFS, M2M, Blackberry & and Enterprise Solutions products and maintain healthy margins and EBITDA
• Monitor and analyze market trends & Competition activities in order to capitalize on new products and business opportunities.
• Develop Sales and Marketing plans for new/existing products and service portfolio.
Main Achievements
• Building a competent commercial team within B2B department.
• Planning & executing complete B2B strategy, roadmap, AOP and projects portfolio from projetcs design phase, RFP draft, Business case creation, vendors evaluation committee, projects execution management to the product launch phase, launch post analysis and department KPIs achievements.
• Building a competitive portfolio positioning Asiacell as the B2B innovative market leader operator
• Overachieving revenue and sub-base targets for FY2011, FY2012 & FY2013 by 17% delivering 95% YoY growth & met 2014 revenue objectives and doubling customer base.
• Spearheaded AsiaCell’s recognition by an independent research organization as the highest NPS ranking telecoms provider & best innovative B2B among the market players.
ETISALAT; UAE – Etisalat, wholly owned by Emirates Telecommunications Corporation, is a UAE based telecoms services provider, founded in 1976, and currently operating in 17 countries across Asia, the Middle East and Africa.
MARKETING & PROJECTS MANAGER / PRODUCTS & SERVICES 2008 TO 2011
Reporting to the Products & Services Director with overall responsibility for the development of business and marketing plans focused on optimising new and existing product revenue streams. Tasked with the management of all aspects of new product development, definition of product specifications, launch strategy design and marketing communication plan, to drive the short and long term product positioning, forecasting, pricing and sales channel strategy.
Main Responsibilities:
• Responsible for Set of Core & VAS Products & Services
• Achieve department annual targets and KPIs
• Create product propositioning & planning competitive promotions & Ensure 360 Launch readiness
• Managing product life cycle
• Design acquisition & retention propositions
• Analyze & monitor service / promotions performance
Main Achievements
• Successfully managed the execution of a $1Bn project by successfully launching & managing the UAE iPhone project.
• Increased revenue take-up by achieving 120% revenue increasing in FY2008 vs. FY2007 for a set of managed services within scope of responsibilities.
• Personally recognized and rewarded by the Group CMO & Etisalat Board members for the significant achievements & proactive performance for the FY2010
ZTE CORPORATION; EGYPT - ZTE Corporation (formerly Zhongxing Telecommunication Equipment Corporation) is a Chinese multinational telecoms equipment and systems company. It is the world's fourth-largest mobile phone manufacturer and the world's fifth-largest telecoms equipment maker.
B2B SALES & MARKETING - KEY ACCOUNT MANAGER 2004 TO 2008
INTERNATIONAL SALES & MARKETING DIVISION
Employed within the International Sales & Marketing Division and responsible for the management of 7 ZTE Account Managers across 7 Global ZTE offices managing ZTE business in Orascom Telecom Group foot print, focused on achieving and exceeding sales targets by growing revenue opportunities within customer accounts. Tasked primarily with building the customer’s revenue base in the region by providing a liaison for the customer to recognize new services, network and value added services expansion opportunities.
Main Responsibilities:
• Building competitive sales team and setting their targets and KPIs
• Managing 7 ZTE Account Managers across 7 Global ZTE offices, managing ZTE business in Orascom Telecom Group foot print
• Expand upon the goodwill and name recognition of ZTE brand in the marketplace
• Achieve and exceed sales targets by growing revenue opportunities within customer installed base accounts.
• Achieving regonal KPIs
Main Achievements
• Established multiple breakthrough projects:
• Mobinil with EDGE/GPRS Data cards project - Egypt
• Mobilink with a GSM low & mid end Handsets project - Pakistan
• WIND Hellas with a 20K low end handsets project - Greece
• WIND Italy, with HSDPA and HSUPA USB modems project - Italy
• Successfully secured several notable wins:
a $1.5M WLL CDMA project with ETC,
a $6M+ Switching, Data and Transmission project with Orascom Telecom Holding,
And a £100M 3G network project with Orascom Telecom Holding in North Korea.
• Rewarded with ZTE star Employee for the years 2006 & 2007