Senior Channel Sales Executive
Job Location : Dubai, United Arab Emirates
Key Responsibilities :
• Develop and implement channel sales strategies to achieve assigned revenue and profitability targets.
• Identify, appoint, onboard, and activate new dealers, distributors, resellers, and channel partners.
• Manage and grow existing partner relationships to maximize sales performance.
• Develop territory-wise and partner-wise sales plans and monitor performance against targets.
• Drive primary and secondary sales through the channel network.
• Regularly visit channel partners to understand business requirements, sales opportunities, inventory, and market conditions.
• Generate new business opportunities through the dealer and distributor network.
• Build strong relationships with key decision-makers within partner organizations.
• Support partners with product information, pricing, quotations, sales tools, promotions, and commercial support.
• Coordinate with internal sales, pre-sales, technical, marketing, finance, logistics, and service teams to support partner requirements.
• Conduct product training, sales training, partner meetings, workshops, and business reviews.
• Develop and execute channel incentive programs, promotions, campaigns, and partner engagement activities.
• Monitor partner pipeline, inventory levels, order status, and sales forecasts.
• Identify opportunities for upselling, cross-selling, and introduction of new products.
• Ensure timely follow-up on leads, quotations, purchase orders, deliveries, and payments.
• Monitor competitor activities, pricing, promotions, and channel strategies.
• Identify potential channel conflicts and resolve issues in coordination with management.
• Ensure partners comply with company pricing, discount, credit, and sales policies.
• Maintain accurate partner, customer, opportunity, and sales information in CRM/ERP systems.
• Prepare weekly and monthly channel sales reports, forecasts, and partner performance reviews.
• Travel regularly within the assigned territory for partner development and business expansion.
Required Qualifications & Experience :
• Bachelor's degree in Business Administration, Marketing, Engineering, IT, or a related field.
• 4–8 years of relevant experience in channel sales, distribution sales, dealer management, or B2B sales.
• Proven experience managing dealers, distributors, resellers, system integrators, or business partners.
• Demonstrated ability to achieve and exceed sales targets.
• Strong understanding of channel sales and distribution models.
• Excellent communication, negotiation, presentation, and relationship-management skills.
• Strong commercial and business-development orientation.
• Good knowledge of MS Office and CRM/ERP systems.
• Willingness to travel extensively within the assigned market.